National News

The three ways Lib Dems win votes

What Liberal Democrat strategy should be has been a particularly regular theme of this newsletter and my other writings for the last two years. In part that has been a response to the experience of writing 101 Ways To Win An Election with Ed Maxfield. It focuses on what candidates and campaign managers should do to win specific seats. Writing all that down highlighted just how much else there is to say about how political parties succeed which goes beyond the book's focus on the individual seat. A national party running a successful campaign has to get plenty right which the book doesn't touch on.

MP
3 Nov 2017
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