National News

Witney Result Graph

The quiet revolution in the way Lib Dem HQ does campaigning

Amongst the list of reasons for the dramatic Liberal Democrat victory in Richmond Park is the party's earlier lively and successful by-election campaign in Witney. That contest was not won but the big swing to the party and the strong second place generated significant political momentum, media credibility and activist motivation all of which were extremely useful just weeks later in winning Richmond Park. Which makes the decision to fight that vigorous campaign in Witney seem the obvious one to have taken. But it was in fact a radical departure from the party's approach for quite a few years now to such by-elections, with many key decision makers in the party over those years giving the impression that minimising the net financial cost or 'distraction' from held seats was all that mattered. The result? A series of dismal results which reinforced the wider media message about the party being down in the dumps and which gave party members even more to be downbeat about.

MP
17 Jan 2017
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